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For many, bricks
are traditionally associated with building homes and exterior
walls, but during the last five years the clay brick has been
thrown into the interior spotlight to become a key feature
within the home and work place.
Sedgley-based Baggeridge produces in excess of 300 million
bricks each year and has witnessed a noticeable shift in trend
towards its products.
Focal Point
The company has increasingly seen exposed brick work become
a focal point within private homes and new apartments, pubs,
restaurants, offices and even within schools.
Mark Morris, sales director for Baggeridge believes that the
trend of exposing the brick work of a building looks set to
continue. He said: “Exposed brick work has a somewhat
rustic and natural feel that many people find appealing. Long
gone are the days when brick was confined to the exteriors
of buildings, today people are embracing it and bringing it
indoors.
“Traditional pubs were among the first establishments
to adopt exposed brick work and it was only when people began
transforming barns into homes that this trend really began
to take off in a stylish and aspirational way.“
For the brick industry this is of course good news, as a nation
we are passionate to mix old styles with new and an increasing
number of people are keen to add their own personal touches
to their home. There is also the growth of new-build properties
which allow people to add bespoke features to their property.
Out of the Cold
When
it comes to commercial premises however, a mixed-use building
in Sheffield decided to bring its bricks out of the cold last
year to make them a real feature on the inside and out.
Constructed on a site of significant regeneration, this First
Start building today houses a young children’s centre
and nursery, offices, visitor centre, community cafe and training
facilities.
Baggeridge’s Oxidium Red Multi Sovereign Stock bricks
were used to develop a unique part of this building, which
has a modern cube-like feature which runs from floor to ceiling
and sees the brickwork integrate seamlessly from the outside
of the building in.
Mark Morris said: “For this particular project, the
exposed brick work was a key part of the building. Selected
specifically for the cube, the end result saw our bricks bring
a warm feeling to the interior.
“The ‘brick cube’ is in an extremely prominent
position so that people can see it from the exterior, a project
that was certainly a first for us on the design front.”
Fine Example
Another
project that has welcomed exposed brick work into its premises
is the prestigious Touchwood Centre in Solihull which opened
in 2001 and boasts over 80 shops in three different arcades.
In total, more than 500,000 Classic Buff Multi facing bricks
from Baggeridge were used across the entire 1.25 million sq.
ft area, and a significant proportion of these were used as
exposed brick work for nine different arches and brick panels
along the malls.
Neil Gibbons, area sales manager for Baggeridge, was involved
with this project from the outset and saw the building take
shape at every stage. He said: “Touchwood is a fine
example of how exposed brick work can work in a public arena.
Bricks are perceived by many to be a cold material, but once
they’re brought indoors they give places a certain ambience
and feel that can’t be achieved using any other material.
“Exposed brick work within shopping centres is certainly
becoming an attractive alternative over other materials and
one which I’m sure will continue for years to come.”
Warm and Welcoming
Hospitals are traditionally associated with stark interiors,
but Tiverton Hospital in Devon bucked this trend earlier in
the year by incorporating Baggeridge’s Cream Gilt’s
into its reception area.
Matching well with the brick work of the local vernacular,
the Gilt’s have helped to remove the soullessness that
normally comes with the territory of hospitals and instead
transformed it into a warm and welcoming environment.
Mark Morris concludes: “These projects are certainly
testament to the fact that brick work should no longer be
restricted to exteriors. When deployed in the right location,
brick can add character to homes, bring warmth to commercial
buildings and provide an all important feature.”
21st February
2006
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