Brick popularity is thriving according to Baggeridge, after one particular product has captured the attention of customers. Since its launch in 2006, the Smoked Antique Red Multi brick has become one of the manufacturer’s best selling product thanks to its universal appeal.

The brick, which features red tones and accents of smoked black, was developed after Baggeridge identified a gap in its product range. The Smoked Antique Red Multi brick was designed especially for brownfield sites as it blends in particularly well with the surroundings because of its weathered appearance and distressed arrisses.

The brick proved to be such a success that Baggeridge developed and launched two others in the family – the Antique Orange Multi and the Paragon Antique Red Multi, to offer even more choice to housebuilders, who are increasingly having to build on brownfield sites.

Housebuilder George Wimpey takes more Smoked Antique Red Multi than any other customer for its developments, and is delighted with the product, and uses it on sites all over the country.

Barry Chambers from George Wimpey, comments: “The Smoked Antique Red Multi brick is used across our developments because of its universal appeal. Housebuyers seem to like its warm colour and it helps us to create attractive and welcoming family homes. Baggeridge is always looking at ways it can help its customers achieve the look they want which is why we have been working closely with the company for along time.”

National developer sales manager at Baggeridge Brick, Paul Hodgkinson, commented: “Knowing that more and more developers were building on brownfield sites, we realised that it was vital for us to offer a product that fitted this type of landscape.

“The Smoked Antique Red Multi brick has proven to be just what housebuilders require and has become one of our best selling brick throughout the country. We are dedicated to listening to our customers and can be flexible to their needs, and this brick is a great example of how we can work with developers to find solutions.”