Builders’ merchants are a vitally important distribution channel for Baggeridge with in excess of 50 per cent of sales generated through this outlet. This is why the company is committed in going the extra mile for this sector to ensure that they add value to the merchant distribution chain.

Last year Baggeridge introduced its highly successful ‘mixed load option’ aimed at helping merchants keep their stockholding to a minimum. The multitude of load variations offered by Baggeridge has enabled merchants, large or small, to significantly increase their stock offer without the necessity of holding full loads of every product. Blue bricks, stock and wirecut facings, red class ‘B’, pavers and specials are all available on the same load and just six months since the launch, merchants across the country – from nationals to independents have reported financial and commercial rewards.

Baggeridge also announced positive changes to its working procedures, increasing trading hours at its Sedgley head office to ensure customers’ contact around the working day clock. New trading relationships were also initiated and 'twinning' was introduced, where customers have one contact at head office and one contact from the external sales team to improve that all important relationship between Baggeridge and its customer base.

2007 will see Baggeridge continue to offer merchants free delivery on any smooth blue or smooth red order (of over 200) from its well renowned and extensive range of ‘Specials’. Mixed packs of different special shapes are available which are ideal for yards where space is limited. For delivery of quantities less than 200 a competitive courier service is now available.

Available from all factories, Baggeridge carry in excess of one million specials in either smooth red or blue on stock ensuring that this important and value added product is always available to its merchant partners.